English Super League Rugby is back on our screens and this year, Maxxis will be in the front row.
Maxxis is raising its brand awareness of its brand through advertising at the first 10 live matches of the 30 match season, expected to pull in an audience of around 38 million. Should it prove successful, the tyre manufacturer has the option to continue its support throughout the season.
Maxxis is also using the scrolling perimeter advertising boards positioned in the front row at ground level directly opposite the main television cameras to promote its extensive off-road tyre range including the more extreme 4×4 patterns now in stock.
