As a full member of TyreSafe, the not for profit, non commercial organisation set up to raise awareness of the dangers of defective and worn tyres, Grouptyre was a keen supporter of Tyre Safety Month (October), when the spotlight was on the safety and economic issues associated with driving with incorrect tyre pressures. Grouptyre members used the promotional materials available from TyreSafe to highlight their involvement with the campaign and encouraged retailers to offer free tyre safety checks, while free checks were available from those member companies operating retail outlets.
“TyreSafe’s message was powerful and extremely relevant, especially since motorists are well aware of fuel prices, but the campaign doesn’t have to begin and end with Tyre Safety Month,” says Grouptyre MD Karl Naylor. “Winter will undoubtedly bring with it poor driving conditions, giving us another opportunity to flag up the safety benefits of correctly inflated tyres. Ultimately though, free checks play an important role in improving road safety and we should therefore work with tyre retailers to ensure they are readily available all year round.”
