Maxxis reports that the Maxxis Rewards programme, the new dealer support initiative it has developed in conjunction with exclusive UK distributor Grouptyre, is going down a storm and the first group of winners have taken delivery of their prizes.
Maxxis accredited retailers who buy car, van and 4×4 tyres during the promotional period (January 1 to September 30) could find themselves among the ten lucky winners going on a seven-day all-expenses paid holiday to Thailand – including a VIP trip to a Maxxis factory, hosted by Maxxis International UK and Grouptyre – in November.
Based on the volume of their PCR purchases, retailers who have registered for Maxxis Rewards are also automatically entered into a series of quarterly prize draws which run until December 11. This gives them additional chances to win top prizes such as flat screen TVs, DVD recorders and digital cameras.
The winners of the first draw (and Grouptyre members who supply them) are:
- Banchory Service Station (Kenway Tyres)
- Burnt Mills Tyres (WJ Wood & Son)
- CAM Tyre & Auto Ltd (ETB)
- Castle Tyres (NE Wholesale)
- Crowmarsh Tyres (Broadway Tyres)
- FST Automotive (BAB Distribution)
- K & M UK Ltd (EG Wholesale)
- Lakeland Tyres (MT Wholesale)
- Paul Green Tyres (King David Tyres)
- Rednal Tyres (Car Tyrestore)
- R.C.A. (Cooper Bros.)
- Sandbach Tyres (Oak Tyres)
- Weeting Tyres Ltd (We Sell Tyres Wholesale)
So who says 13 is an unlucky number? Not these retailers, each of which has now received an HD-Ready LCD or Plasma TV, presented by their local Grouptyre member.
In a further incentive, for every Maxxis V, W, Y and Z rated tyre purchased up to July 31 registered Maxxis tyre retailers will earn points which Grouptyre will then convert into Argos vouchers and Maxxis branded merchandise including promotional clothing and accessories.
“It’s easy to take part in the Maxxis Rewards programme, all you have to do is register with us as a UK-based official Maxxis car tyre stockist and then the more Maxxis tyres you buy over the next few months, the greater your chances of winning a great prize,” explains Grouptyre sales director Paul Hollows.
“We’re delighted with the response to this initiative, which is helping us to develop relationships, especially with independent retailers, and work with them to promote Maxxis to the consumer as a reliable, quality tyre at a sensible price.”
Maxxis International UK managing director Derek McMartin was also upbeat about the initiative, commenting: “The Maxxis Rewards programme is working really well, especially since it is helping more and more tyre retailers get to grips with what we are trying to achieve in terms of brand awareness and growing our share of the UK’s PCR market.
“In the current climate, there is no better time to learn about Maxxis and join the 450 plus Maxxis Centres of Excellence that are already benefiting from enhanced profit opportunities plus the unrivalled ‘one stop’ service available through Grouptyre.”
If you have not signed up yet, there is still time to take part in the Maxxis Rewards programme and be in with the chance of winning the all-expenses paid trip to Thailand or one of a host of other top prizes. Contact Grouptyre’s head office on 01928 706166 or your local Grouptyre member to register as an accredited Maxxis PCR stockist.
Further information on the Maxxis PCR range visit http://www.maxxis.co.uk or http://www.grouptyre.co.uk
