Grouptyre, the UK’s leading independent tyre wholesaler, has teamed up with Federal – the value brand for which it has exclusive distribution rights in the UK – to launch a national promotion which promises a Red Letter Day for six lucky retailers!
That’s because the prizes on offer are Red Letter Day experience packages and with a wide range of activities – from scuba diving with sharks, powerboating, carriage driving, Medieval jousting and white water rafting for those looking for an adrenalin rush to less energetic pursuits such as spa days, theatre trips, wine and whisky tasting master classes and luxury weekend breaks – there is something for everyone.
The promotion runs in two distinct stages – from September 1 to October 31 and from November 1 to December 31 – and the winners will be chosen at random from all the entries received.
Every Federal tyre that participating retailers purchase from their local Grouptyre supplier will improve their chances of winning a Red Letter Day experience. The first prize is valued at £500 and there are two runner-up prizes worth £250 in each of the promotion periods. Full details on the huge choice of Red Letter Day experiences are available at www.redletterdays.co.uk
To participate in this Grouptyre/Federal promotion all tyre retailers have to do is sign up online at www.grouptyre.co.uk/federal by completing the registration form and answering one straightforward multiple choice question.
Co-operation with major tyre companies has enabled Federal to develop the technical capabilities required to produce the quality compounds and tread patterns increasingly demanded by drivers today, and become a key player in the UK’s value brand market.
The current Federal range extends from high performance tyres – including the Super Steel series of all-season tyres, which offers a great value combination of performance, handling, wet traction, low noise and durability, and the street legal 595 Competition Series developed specifically for street, circuit, drag and drift competitions – to light truck, 4×4 and SUV tyres.
Federal has evolved its tried and tested Formoza FD1, which utilises the Tire-tech Integration Concept (TTIC) to take everyday driving to new levels of performance and comfort, to create the FD2. This features Federal’s new Disorder Pitch Evolution Theory technology, which reduces noise levels to a minimum while maintaining performance and handling capabilities. The new Xtramile XR01 is manufactured from the latest rubber compounds to maximise tread life and ensure improved fuel economy, precise and consistent handling at high speed and excellent wet grip.
The Eco-van tyre has been engineered to withstand a higher loading capacity and meet the needs of everyday commercial use, while the 791 Plus is a van tyre designed to deliver a car-like smooth, quiet ride and provide outstanding handling and braking in wet and dry conditions.
Improved handling capabilities at high speed, efficient water dispersal and exceptional all-terrain control are hallmarks of the Couragia Adventure series, which sits alongside the MR273 – a steel belted radial that has proved itself an economical workhorse for mini-trucks. The Himalaya range uses a special performance oriented winter tread compound for ultimate traction and confidence when braking on snow and ice.
“We’re taking a more proactive approach to meeting the needs of independent tyre retailers by giving them the chance to participate in national incentives and special promotions. Recent initiatives have been extremely well received so we are keen to continue building and developing relationships with this new promotion, our first in conjunction with Federal,” says Grouptyre sales director Paul Hollows.
Each Federal tyre purchased from Grouptyre members during the two campaign periods will equate to a single entry in the prize draw competitions, so the more tyres retailers purchase, the higher the number of entries they will receive and the greater their chances of winning a top Red Letter Day experience.
Federal tyres are available exclusively though Grouptyre. For further information on the range or the Red Letter Day national promotion contact Grouptyre on 01928 706166 or go to www.grouptyre.co.uk
