The UK’s leading independent tyre wholesaler Grouptyre has announced the winners of its Red Letter Day promotion, a national initiative set up in conjunction with value brand Federal, for which it is the exclusive UK distributor.
First prize of a £500 Red Letter Day goes to RIKFIT Tyres in Kings Norton, Birmingham, which is supplied by Grouptyre member Car Tyrestore. ETB customer Tyrecare of Kings Heath and Top Tread of Rotherham, supplied by NE Wholesale, each won runner up prizes of a Red Letter Day experience to the value of £250.
Winners are chosen at random from retailers who sign up to take part in the promotion online at www.grouptyre.co.uk/federal. There are two phases to the initiative and each Federal tyre that registered retailers purchased between September 1 and October 31 gave them one entry into the first prize draw.
The three lucky retailers can choose how they want to spend their prize money and because Red Letter Day experiences incorporate a wide range of activities – from leisurely pursuits such as luxury weekend breaks and theatre trips to hot air ballooning and action-packed driving, white water rafting and scuba diving events – they are sure to find something to their liking. Full details on the huge choice of activities are available at www.redletterdays.co.uk
The second phase of the Grouptyre/Federal Red Letter Day promotion runs from November 1 to December 31, so there is still time for retailers to sign up and win. The more Federal tyres that participating retailers purchase from their local Grouptyre supplier during this promotion period, the more entries they will be allocated in the prize draw, increasing their chances of enjoying an exciting Red Letter Day experience.
Federal has established itself as a key player in the UK’s value brand market. Co-operation with major tyre companies has enabled Federal to enhance its credentials for quality and advance its technological development and its current range includes high performance, light truck, 4×4 and SUV tyres.
“This year we have focused our marketing on national promotions designed to cement relationships with existing independent tyre dealers and develop new business opportunities,” says Grouptyre marketing manager Lucie Dalton.
“This is our first incentive in association with Federal, which is one of our exclusive value brands, and it has really captured the trade’s imagination. We’re delighted with the response and are encouraging dealers to sign up for the second phase of the promotion.”
Grouptyre takes a ‘National strength, Local service’ approach to satisfying the needs of tyre retailers throughout the UK and Ireland. With more than a million tyres in stock – representing the biggest range of popular volume sizes, ultra high performance fitments and the 4×4 sector – Grouptyre covers the entire market. This breadth of stock combines with an unrivalled national, same-day to on-demand delivery service and a highly competitive pricing policy to help retailers grow their businesses over the long term, with dedicated business development managers on hand.
Federal tyres are available exclusively though Grouptyre. For further information on the range or the Red Letter Day national promotion contact Grouptyre on 01928 706166 or go to www.grouptyre.co.uk/federal
