2010 got off to a good start for three lucky tyre retailers, who have won superb prizes in the second phase of the national Red Letter Day promotion organised by Grouptyre, the UK’s leading independent tyre wholesaler.

The promotion – organised in conjunction with value brand Federal – has now concluded with the first prize of a £500 Red Letter Day going to HMC in Halesworth, which is supplied by Grouptyre member We Sell Tyres (Wholesale). Runners up were Oak Tyres customer Empress Motors of Accrington, and Tyre and Autocare Services of Keith, supplied by Kenway Tyres, who each won a Red Letter Day experience to the value of £250.

All retailers who registered to take part in the initiative and purchased Federal tyres between
1 November and 31 December 2009 were automatically entered into the prize draw. Entries were allocated on the basis of one for each tyre bought during the promotional period and the winners were selected at random.

Now all they have to do is choose their ‘experience’. The host of Red Letter packages covers a wide range of activities and interests, from action and adventure experiences such as driving competitions, white water rafting and scuba diving, to the relaxation of a luxury hotel break, spa experience or theatre trip.

Grouptyre is the exclusive UK distributor of Federal, which is establishing itself as a significant brand within the UK’s value tyre marketplace. Thanks to co-operation with major tyre companies Federal has advanced its technological development to offer a comprehensive range of quality products which includes high performance, light truck, 4×4 and SUV tyres.

“Our first incentive in association with Federal has gone down well with the trade and we are really pleased with the response,” says Grouptyre marketing manager Lucie Dalton.

“The Red Letter Day promotion has certainly helped to raise the profile of the Federal brand and encouraged retailers to consider recommending it as their ‘value option’, while also enabling us to build relationships with existing customers and maximise new business opportunities.”

Grouptyre takes a ‘National strength, Local service’ approach to satisfying the needs of tyre retailers. With more than a million tyres in stock – representing the biggest range of popular volume sizes, ultra high performance fitments and the 4×4 sector – Grouptyre covers the entire market. This breadth of stock combines with an unrivalled national, same-day to on-demand delivery service and a highly competitive pricing policy to help retailers grow their businesses over the long term, with dedicated business development managers on hand.

For further information on Grouptyre’s ‘one stop’ tyres solution call 01928 706166 or visit www.grouptyre.co.uk