Tyre manufacturer Maxxis is investing heavily in marketing communications to boost its brand profile both within the tyre industry and among key consumer audiences, especially performance and tuning enthusiasts, and has appointed Amy Colbourne as marketing and sales co-ordinator.
Amy, 24, works alongside Maxxis International UK’s managing director Derek McMartin and takes on the day-to-day responsibility for the smooth running of the company’s advertising and sponsorship programme and its online marketing activities.
Amy has a BA Honours degree in Marketing and PR from the University of Central Lancashire. After graduating she worked for Divine Foods, helping the business launch its products at a major exhibition at Olympia, and then took time out travelling in South Africa, Mozambique, Malaysia, Thailand, Singapore, Australia, Fiji, the USA and Canada. In addition to taking advantage of the opportunity to meet people and learn about different cultures, Amy developed her marketing skills and experience by taking up roles at a winery and with an online lead management company. Serving the automotive industry
In her newly created role at Maxxis International UK Amy is responsible for improving internal and external communications, which includes maximising the company’s partnerships with Liverpool FC and Max Power magazine and its exclusive promotional deal with Future, the special-interest media company behind some of the UK’s most successful performance events, magazines and websites.
Amy is tasked with raising the profile of the Maxxis brand at performance shows and exhibitions, as well as at the Maxxis British Drift Championship, and with co-ordinating the development of point of sale materials and the Maxxis UK corporate website. She is also building the company’s presence online via social media marketing.
“Maxxis is now one of the world’s top ten tyre manufacturers and this is a really exciting stage in the development of the brand in the UK, where we are leading the way on a number of communications initiatives, including high profile sponsorship. Amy is an important addition to our team and will help ensure the best deployment of our resources so that the various programmes achieve our objectives,” says Derek McMartin.
