While the opening World Cup games were generating their fair share of the media headlines, Cefni Tyres of Llangefni, Gwynedd, was already celebrating after winning first prize in the football themed national promotion organised by Grouptyre, the UK’s leading independent tyre wholesaler, and Continental, Official Sponsor of the 2010 FIFA World CupTM.
Cefni Tyres scooped a Sony 46 inch full HD LCD TV plus Home Cinema system in the promotion, which ran throughout May, and was presented with the prize by its local Grouptyre member Oak Tyres.
After leaving school Cefni Tyres owner Medwyn Evans spent three years as an apprentice with Wrexham AFC and was offered a professional contract but, unfortunately, his potential sporting career was cut short by injury after just one season. Now his two sons are involved in the beautiful game – one plays for Wrexham AFC while the other is at Tranmere Rovers FC.
“This is a complete surprise because I never win anything, but I’m absolutely delighted!” said Medwyn. “We’re a football family through and through and will be spending a good deal of our time tuning in to the World Cup matches, so this superb TV/Home Cinema package couldn’t be a more appropriate prize.”
Derek Campbell Tyres & Exhaust Centre in Stockton-on-Tees and Wideopen Tyres & Exhausts Ltd in Newcastle-upon-Tyne, both of which purchase their Continental stock from NE Wholesale, and Banchory Service Station in Banchory, Kincardineshire, who is supplied by Grouptyre member Kenway Tyres, were runners up in the Grouptyre/Continental promotion and win Sony’s latest 19 inch HD ready LCD TV. A further 10 lucky winners will take delivery of a Continental World Cup Goodie Bag comprising an Official World Cup replica match ball, a FIFA World Cup™ branded polo shirt and a rucksack.
Every Continental car and 4×4 tyre that retailers who registered to take part in the incentive bought from Grouptyre between May 1-31 guaranteed them an entry in the grand prize draw which took place at the beginning of June.
“Our aim was to promote the Continental range and acknowledge retailers’ loyalty to the brand whilst maximising interest in Continental’s role as an Official Sponsor of the 2010 FIFA World CupTM. We are delighted with the response to our first national incentive in conjunction with Continental which has gone down an absolute storm,” says Grouptyre marketing manager Lucie Dalton.
Grouptyre takes a ‘National strength, Local service’ approach to satisfying the needs of tyre retailers. With more than a million tyres in stock – representing the biggest range of popular sizes, ultra high performance fitments and the 4×4 sector – Grouptyre covers the entire market. This breadth of stock combines with an unrivalled national, same-day to on-demand delivery service and competitive pricing to help retailers grow their businesses over the long term, with the support of an experienced team of dedicated business development managers.
For further information on Grouptyre’s ‘one stop’ tyres solution call 01928 706166 or visit www.grouptyre.co.uk
