In addition to showcasing its range of passenger car and motorcycle tyres at this year’s AutoSport International show (13-16 January 2011; Hall 20, Stand 2250), tyre manufacturer Maxxis International is launching new product, highlighting its sports sponsorship and unveiling its new corporate website, the innovative ‘2 in 1’ Maxxis 2011 calendar and a new mobile phone app. The Maxxis Babes will also be on hand to meet fans, pose for photographs and give away Maxxis merchandise.
Maxxis product showcase
Maxxis is using a display of vehicles to show off its range, including a Caterham 7 which will be fitted with the new Maxxis ZR9 tyre. The ZR9 is an ultra high performance radial specifically designed for asphalt track racing and makes its UK debut at AutoSport International.
The tyre features a directional tread pattern design with low void ratio for excellent handling plus large shoulder blocks for cornering and lateral stability, while the centre V-shaped grooves disperse water efficiently for excellent wet traction. The well-balanced tread, sidewall, bead design plus an advanced racing compound meet all the handling and traction requirements for racing, ensuring the Maxxis ZR9 gives competitive racers the edge.
Available in almost 50 sizes up to 285/30 ZR20, the popular, top-selling Maxxis MA-Z1 high performance tyre is shown to best advantage on both a Ferrari Scuderia 430 and a KTM XPO, while the highlight of the Maxxis stand for two-wheel performance enthusiasts is the Supermaxx Sport tyre, which is fitted to a road-going version of the Kawasaki Ninja ZX-10R Superbike. The race specification machine was used last season by the Maxxis-sponsored official Kawasaki UK British Superbike team, MSS Colchester Kawasaki.
The choice of motocross tyre depends on the surface and as an off-road motorcycle tyre specialist Maxxis is promoting its full range with both a product display and a motocross bike, as used by the Maxxis Henderson Insurance LPE Kawasaki team during the 2010 Maxxis ACU British Motocross Championship. The championship is one of the strongest motocross series anywhere in the world and Maxxis has been title sponsor since 2002.
New Maxxis website
Maxxis has chosen AutoSport International to officially launch to the general public its new corporate website, which offers easier access to a wealth of product and company information.
Thanks to the new design, which incorporates more images and video, an all-new content management system and enhanced navigation, it will be easier for visitors to Maxxis.co.uk to find out what they want to know, quickly and easily.
Innovative work on the way the site accepts information feeds will ensure that updates fed into the central database will upload instantly to the website. As a result, visitors will be able to access the latest tyre data, retailer contacts and details on Maxxis-sponsored teams and drivers, follow the schedule of performance shows/events and keep track of where the Maxxis Babes will be heading next.
Maxxis mobile phone app
The new Maxxis app has been developed for Apple, Android and Blackberry devices and will enable users to research which Maxxis tyre is right for their car and locate their nearest Maxxis retailer. Fans will also be able to get the latest news about the Maxxis Babes, Maxxis-sponsored sports events, teams and drivers and its calendar of performance/tuning shows on their phones.
Users of the app can access driver/rider and team profiles and sign up to receive alerts about forthcoming events plus updates on the Babes’ activities during the motorsport/performance show season.
Maxxis 2011 calendar
The new Maxxis calendar adopts an innovative ‘2 in 1’ format, comprising a corporate calendar that showcases Maxxis and its sports sponsorship and a Maxxis Babes calendar, and is being officially unveiled to the general public at AutoSport International.
The Maxxis Sporting Year 2011 features a montage of action shots which reinforce Maxxis International’s worldwide sports credentials, underlining how it partners with international events, teams and individuals at the very top of their sport, while the Maxxis Babes calendar for 2011 depicts the girls in a series of burlesque pin up poses.
In response to popular demand, Maxxis plans to offer a selection of pages from both calendars as free desktop wallpaper downloads.
Drift team opens Live Action Arena
Over the past couple of years Maxxis has been enhancing its credentials as the manufacturer of a top performing all-weather drift tyre – the MA-Z1 Drift – and will be promoting its links with the high octane sport of drifting at AutoSport International.
In 2011 Maxxis will be returning for a second season as title sponsor of the British Drift Championship as well as supporting teams and drivers. As well as renewing its successful association with Team Japspeed, Maxxis is sponsoring former European Drift Champion
Mark Luney, who is driving for the SATS Cosworth team in this year’s British championship.
Mark, along with Team Japspeed drivers Steve Biagioni and Shane Lynch, will be on the Maxxis stand, chatting with fans about their ambitions for the coming season and signing autographs. The Team Japspeed drivers will also be putting on an impressive display of their drifting skills to officially open AutoSport International’s Live Action Arena.
Visitors to the Maxxis stand will be able to get a real feel for the sport by watching short films of the 2010 Maxxis British Drift Championship and enter a prize draw to win a VIP trip for two to the Silverstone round of the 2011 series. The winners will enjoy a passenger drift ride and an exclusive ‘behind the scenes experience’ courtesy of Team Japspeed.
