A win for Britain’s top tennis player Andy Murray would have been the icing on the cake for tyre manufacturer Maxxis International, which celebrated a highly successful Australian Open.
Maxxis is an Official Sponsor of what has been dubbed ‘Australia’s greatest global sporting event’, and as part of a two-year deal will be the Official Tyre of the Australian Open in 2012 too. The deal entitles Maxxis to courtside branding in the Rod Laver Arena and to use the Australian Open logo in its marketing materials and promotional activities.
In 2010 more than 653,000 tennis fans descended on the Australian Open, which was broadcast in 157 countries, drawing an audience estimated at around half a billion people. This year’s tournament, which saw a dominant world ranked number three Novak Djokovic take his second Australian Open championship with a straight sets win over Murray, and the popular Kim Clijsters lift the women’s title, is expected to beat last year’s record-breaking visitor numbers. Tennis Australia also expects an even bigger worldwide TV audience, after striking a deal to broadcast the tournament live to more people than ever before.
Maxxis aligns itself with some of the world’s biggest sporting events and most successful teams and individuals and is proud to be associated with the Australian Open. It is such a huge entertainment event that the organisers have built a virtual city at Melbourne Park.
A $363million Government investment in redevelopment, to provide world class training facilities and better public spaces among the many improvements scheduled, should ensure that Melbourne Park remains the home of the Australian Open for many years to come.
For further information on Maxxis tyres visit www.maxxis.co.uk
