Tyre manufacturer Maxxis International is ramping up support for its retailer network with a new initiative designed to help them showcase key products within the range.
Maxxis is providing qualifying retailers – all Maxxis Centres of Excellence plus nominated businesses which exceed their sales targets – with a new illuminated Grafikpod display unit, which will enable them to put different market segments under the spotlight.
Measuring 2m x 0.5m, the floor-standing display unit promotes key products as ‘manager’s choice’. The high performance tyre version highlights the MA-P1, M36, MA-Z4S and the MA-Z1 products and there are Grafikpods to promote Maxxis 4×4, standard motorcycle, off-road motorcycle and ATV tyres. Retailers choose the product combination, opting for UHP and 4×4 tyres or 4×4 tyres on both sides, for example.
Featuring the striking Maxxis orange and black livery, each unit will be displayed in a prominent position in the retailer’s reception area or shop and is fully illuminated to make maximum impact. Maxxis is also looking to develop an A4 size desktop version for use on counters and coffee tables.
“We are in regular discussion with the top-performing Maxxis retailers about ways in which we can support their efforts to market the brand and reward their hard work, and have developed the Grafikpod display system after listening to their views on in-store merchandising,” says Maxxis International UK managing director Derek McMartin.
“The feedback to date has been extremely positive because the visual quality of the unit is so good. When retailers come to discuss a customer’s options, the illuminated display will act as a conversation starter, helping them convey the benefits of a house brand and why they have chosen Maxxis.”
Maxxis PCR tyres are available from Grouptyre, the UK’s leading independent tyre wholesaler. Contact Grouptyre on 01928 706166 or visit www.grouptyre.co.uk for further details.
Maxxis motorcycle tyres are available from Bickers, a division of Maxxis. Contact Bickers on 01394 604040 or visit www.maxxis.co.uk
